Strategic Marketing summary report

Here we introduce you to our fifth Business Perspectives summary report in the series, which concludes the strategic marketing quarter. At our Strategic Marketing Masterclass: Digital Disruption event, we explored the themes of: Changing business models Disruption or co-option? The art of social media The role of marketing in the arts Throughout the event our … More Strategic Marketing summary report

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Current Issues in Strategic Marketing : Digital Disruption and Marketing Risks

Guest blogger: Robin Wensley, Professor of Strategic Marketing at The Open University Business School   From a Marketing Strategy perspective there are probably two main areas in which digital disruption is most severe; the changing nature of business models and the ways in which the relationship between customers and suppliers is changing. In the case … More Current Issues in Strategic Marketing : Digital Disruption and Marketing Risks

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