Author: oubssw

Business Perspectives Webinar – Strategic Marketing: Digital Disruption

December 4, 2013

The OUBS is delighted to announce the upcoming webinar following our latest event in the Business Perspectives series – a Marketing Masterclass. Join host Peter Wainwright, Professor Robin Wensley and Dr Terry O’Sullivan to explore the themes raised in the ‘Strategic Marketing, Digital Disruption’ event that included Peter Duffy European Marketing Director of EasyJet and Claire Davenport International Marketing … More Business Perspectives Webinar – Strategic Marketing: Digital Disruption

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The Rise of Content Marketing

November 25, 2013

Guest blogger: Nick Gregg is CEO of StrategyEye (@StrategyEye) which delivers EditorEye as a hosted content discovery and publishing platform with a unique topic-based indexing approach.  EditorEye is used by brands and publishers (including Starcom, Hearst, Haymarket, IPC and  Press Association) for powering their content marketing and digital publication strategies There is a fundamental shift occurring … More The Rise of Content Marketing

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Why mobile is eclipsing TV as ‘first screen’ for consumers

November 25, 2013

 Guest blogger: David Sear is the CEO of Weve, the new m-commerce platform set up as a joint  venture by EE, O2 and Vodafone. The rapid pace of development in mobile media and technology is taking no one by surprise. For decades now mobile technology has empowered a new era of connectivity. But to imagine the … More Why mobile is eclipsing TV as ‘first screen’ for consumers

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What will Google Glass bring to advertising?

November 25, 2013

Guest blogger: Frederico Roberto works and blogs for www.inferno-group.com. A few months ago I remember  Google Glass being mentioned in the news on a daily basis so what has happened to it and all of the hype it generated? The world of marketing stood up and took note of the search engine’s latest breakthrough invention but … More What will Google Glass bring to advertising?

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Will “Minority Report” style personal advertising finally become a reality?

November 22, 2013

Guest blogger: Andrew Grill Based in London, Andrew is an internationally renowned thought leader in the field of social business and social media networks. Andrew is a Partner with IBM, with a focus on Social Business. Follow Andrew on Google+  With the news that Tesco has teamed up with Lord Sugar’s Amscreen to launch “face … More Will “Minority Report” style personal advertising finally become a reality?

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How Personal Injury Marketing Has Been Affected by Disruption and Digital

November 22, 2013

  Guest blogger:   Josh Whiten is the founder of Webscape and has worked in marketing for over 20 years including   the last 10 years in SEO and digital, so is something of a veteran. Follow Josh Whiten on Google+ Discover how classic market disruption, the dawn of digital marketing and a ban on … More How Personal Injury Marketing Has Been Affected by Disruption and Digital

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Three ways to ensure your change effort is a success

July 28, 2013

Guest blogger: Sarah Platts, Open University Business School MBA Alumnus, Change Consultant at FreshNetworks  As explored in my last post, and at the recent Open University Business School event on change management: focusing on the implementation of change is obviously hugely important. In addition, focusing on the following three messages will further maximise the chances … More Three ways to ensure your change effort is a success

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Why do so many change efforts fail? Bad implementation and embedding

July 25, 2013

Guest blogger: Sarah Platts, Open University Business School MBA Alumnus, Change Consultant at FreshNetworks     Having previously written about innovation and leadership following Open University Business School events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause … More Why do so many change efforts fail? Bad implementation and embedding

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Change Management Webinar 30 July 2013

July 22, 2013

Does change need talent? What are the myths of change?  Communication, is it lost in translation?  The webinar held on 30 July answered these topical questions on implementing change management and putting it to the acid test. The session was facilitated by Peter Wainwright, Director, Askyra Limited and OU Associate Lecturer; the panellists consisted of Professor … More Change Management Webinar 30 July 2013

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